A client based in Mumbai was struggling to generate leads prospects through traditional marketing channels for they Bus and Car Rental Business. They approached Primetechnxt, a digital marketing business, for assistance in improving their lead-generation efforts via Google Ads.
Objectives:
The primary goals of the Client were to:
- Boost website traffic and lead generation with Google Ads.
- Increase the percentage of website visitors who become leads.
- Increase the number of bookings for their rental services.
Challenges :
Many problems emerged for the client during their Google Ads campaign, including:
- In Mumbai, there is a lot of competition from different bus and auto rental firms.
- Budget constraints for paid advertising.
- Uncertainty about their target audience and buyer personas.
Matrix :
Ad Spend USD 11082
Lead Generation: 9000 nos.
Total Number of Targetted Clicks: 120K
Cost Per Leads: INR 105 (Earlier: 350)
Average Cost Per Click: INR 6.59 (Earlier: 18 )
Approach:
Primetechnxt experimented with the client’s Google Ads campaign. We generated a number of ad groups with various targeting choices, ad copy, and landing sites to see which combinations got the best results.
To address the client’s challenges, we have done:
- Extensive research on the competitors and target audience was conducted in order to uncover high-intent keywords and construct tailored ad groups.
- Created a comprehensive bidding strategy to help the customer maximize their budget and increase their ad position.
- To differentiate from the competition, we created user-friendly landing pages that highlighted the client’s unique selling features and benefits.
Results
Primetechnxt was able to greatly increase the client’s Google Ads performance after testing with new targeting choices, ad wording, and landing page sites.
Some key results include:
- A 63% increase in website traffic from Google Ads.
- A 78% increase in leads generated through Google Ads.
- A 42% increase in the conversion rate of website visitors to leads.
- A 35% increase in bookings for the client’s rental services.
Key Takeaways:
- Experimentation is essential for improving Google Ads performance. Different ad groups, targeting options, ad language, and landing sites can all be tested to determine the best-performing combinations.
- Extensive research on the competitors and target audience can aid in the identification of high-intent keywords and the creation of tailored ad groups.
- Creating a strategic bidding plan can help the client maximize their budget and increase their ad position.
- The conversion rate of website visitors to leads can be increased by creating landing pages that showcase the client’s unique selling features and benefits.
Conclusion:
Primetechnxt was able to greatly improve the client’s Google Ads performance through trial and optimization, resulting in a large increase in website traffic, leads produced, and bookings for their rental services.
Regardless of the client’s challenges, Primetechnxt’s strategic approach and attention to detail resulted in a successful Google Ads campaign. Businesses can boost their lead generation efforts through Google Ads by following these key lessons.
We would be pleased to provide you with more information on our detailed and comprehensive case study outlining the step-by-step process for achieving a 10x increase in business revenue for your bus and car rental company. Please do not hesitate to contact us for further details.
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