New augmented reality technology may not be as exciting as a virtual reality rollercoaster ride, but it may prove to be a very useful tool in our everyday lives. Augmented Reality does not move your presence physically or virtually it adds something to the present state thus giving an enhanced or augmented reality view.
Virtual reality comes, naturally, from the definitions for both ‘virtual’ and ‘reality’. The definition of ‘virtual’ is near and reality is what we experience as human beings. So the term ‘virtual reality’ basically means ‘near-reality’. This could, of course, mean anything but it usually refers to a specific type of reality emulation.
AUGMENTED vs VIRTUAL REALITY
Both technologies are meant to solve consumer problems and extend the brand’s connection to the customer through product visualization, customer experiences, and brand differentiation ‒ the most common use cases in retail.Augmented and Virtual realities have exceptional ability to alter our perception of the object viewed.